Rebranding | Identity Development

For Cal Autobody—a diamond-certified auto body garage that had relied on the same logo for 20 years—a modern refresh was essential without alienating loyal customers. The challenge was to update the brand while maintaining the familiar "CAL" lettering that long-time clients recognized. After addressing concerns about losing the established look, a refreshed logo was introduced featuring a friendly typeface and a subtle symbol nodding to the automobile industry.

Beyond digital and print branding, the update extended to the physical space as well—the old, painted logo on the external walls was removed and replaced with the new identity, seamlessly integrating the refreshed look into the business’s environment. The rebrand included branding icons, business cards, air fresheners, and apparel, successfully preserving customer trust while attracting new clientele with a contemporary and inviting aesthetic.