Branding & Packaging Design

An Armenian twist on habanero hot sauce, Krak—meaning "fire" in Armenian—was created to balance the intense heat with the subtle sweetness of apricots. The challenge was to craft a brand identity that embodied both the homemade authenticity of the product and its fiery character. A sleek yet striking label design was developed for the small-batch bottles, ensuring a strong shelf presence. To further elevate the brand, high-quality 3D images were produced for advertising, giving Krak a professional edge while staying true to its handcrafted roots.