Branding | Identity development | Product design | UX\UI | Editorial

Amid the uncertainty of war in Artsakh, funds were being collected to support affected families. To address this need, the branding and identity for Miaseen (meaning “together” in Armenian) was developed. The challenge was to create a credible, unified organization capable of bridging the diaspora and local communities while symbolizing hope and rebuilding.

A visual system built on “building block” elements was designed, with each element representing a step toward reconstructing the nation. Executed in both Armenian and English, the comprehensive work included a website, brand identity, merchandise, newsletters, SM visuals and more—each piece crafted to reflect unity, resilience, and the collaborative spirit essential in these challenging times.