I was born in Armenia, grew up in Cyprus, studied in the UK, and now call San Francisco home. Living across different cultures has shaped the way I see people, communication, and the choices we make as consumers.

Speaking four languages has also taught me that communication goes far beyond words. Culture, emotion, familiarity, and perception all influence how people connect with a message, a business, or a brand. That perspective helps me look past aesthetics and think more deeply about who a brand is speaking to and what will make that connection feel genuine.

My BA in Public Relations and Digital Marketing gave me another side of that understanding: how people discover businesses, what earns their attention, what builds trust, and ultimately what influences their decisions.

Today, living and working in one of the most multicultural regions in the world continues to shape that perspective. I bring those experiences together with strategy and design to create brands that not only look considered, but understand the people they are trying to reach.