American University of Armenia | Commencement Branding & Editorial Design

While working with Proper Company, the 2020 & 2021 graduation ceremonies of the American University of Armenia, a comprehensive visual system was developed to elevate the event’s identity. The design encompassed the commencement booklet, program, invitations, and stage design, ensuring a cohesive and refined experience.

A key innovation was the introduction of a new gradient, transitioning from orange to purple, expanding the university’s existing color palette. With their original colors extensively used in past events, this fresh gradient provided a dynamic yet harmonious addition for future branding. Developed in both English and Armenian, the editorial materials balanced tradition with modernity, creating a distinguished look for a milestone occasion.